Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities
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چکیده
منابع مشابه
Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities
CAROLYN A. LIN University of Connecticut [email protected] Broadcasting over the internet presents a new frontier for media and advertising industries to conquer. At the local level, the greatest asset of a television station is its "localism"—with the audience still regarding television stations as the most effective source for local weather, traffic, and sports news as well as advertising...
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ژورنال
عنوان ژورنال: Journal of Advertising Research
سال: 2006
ISSN: 0021-8499
DOI: 10.2501/s0021849906060247